From the CEO

From the CEO

Message from Mark McDaniel, CEO

In June, we were proud to unveil Cinnaire’s new five-year strategic plan. The work we introduced isn’t a mere tweak-a-vision plan, but rather a transformational vision plan that lays the foundation of what will be the Cinnaire of the future. I invite you to take a moment and read about this plan and our vision. The plan is a culmination of almost a year’s research, reflection and goal setting and it was built with the input of our staff, our Board of Directors and a team of leaders in the Community Development Financial Institution industry.

At the core of the strategy is a focus on Cinnaire’s Why. Based on Simon Sinek’s transformational work studying great organizations versus good organizations, Cinnaire dove into his theory and developed the Why of Cinnaire. Cinnaire’s Why – We believe that all people deserve the opportunities provided by living in healthy communities – builds on our culture and will make us a great organization well into the future. Our work is focused on making healthy communities a reality.

The question is, what is a healthy community? Everyone has a different answer to that. That’s the point! Every community has its own vision of what healthy is or looks like. At Cinnaire, we approach defining and creating a healthy community from the perspective of those who live there. It’s easy for an organization to come into a community with a pre-determined program that they believe will be the solution. Often, it is presented in a way that excludes the input or resources of others in the community. This type of approach to community development, one I like to call the fairy dust model, tells the community what it needs to be a healthy place to live. We are turning that model on its head.

We are listening closely to the vision of our partners in the communities we serve. Then, we collaborate with them and bring the expertise and resources they need to achieve that vision. We see ourselves as advocates, conveners, conduits, and organizers to deliver what communities seek most. This is the Cinnaire of today and tomorrow. It is a form of corporate servant leadership.

The Why of Cinnaire drives our culture and strategy. At the core of it, is a very simple premise that defines our work here at Cinnaire for the last 25 years and will for the next 25. “Remember, it is about the people.”

Take care,

Mark

P.S. Check out our video!

Message from Mark McDaniel, CEO

In June, we were proud to unveil Cinnaire’s new five-year strategic plan. The work we introduced isn’t a mere tweak-a-vision plan, but rather a transformational vision plan that lays the foundation of what will be the Cinnaire of the future. I invite you to take a moment and read about this plan and our vision. The plan is a culmination of almost a year’s research, reflection and goal setting and it was built with the input of our staff, our Board of Directors and a team of leaders in the Community Development Financial Institution industry.

At the core of the strategy is a focus on Cinnaire’s Why. Based on Simon Sinek’s transformational work studying great organizations versus good organizations, Cinnaire dove into his theory and developed the Why of Cinnaire. Cinnaire’s Why – We believe that all people deserve the opportunities provided by living in healthy communities – builds on our culture and will make us a great organization well into the future. Our work is focused on making healthy communities a reality.

The question is, what is a healthy community? Everyone has a different answer to that. That’s the point! Every community has its own vision of what healthy is or looks like. At Cinnaire, we approach defining and creating a healthy community from the perspective of those who live there. It’s easy for an organization to come into a community with a pre-determined program that they believe will be the solution. Often, it is presented in a way that excludes the input or resources of others in the community. This type of approach to community development, one I like to call the fairy dust model, tells the community what it needs to be a healthy place to live. We are turning that model on its head.

We are listening closely to the vision of our partners in the communities we serve. Then, we collaborate with them and bring the expertise and resources they need to achieve that vision. We see ourselves as advocates, conveners, conduits, and organizers to deliver what communities seek most. This is the Cinnaire of today and tomorrow. It is a form of corporate servant leadership.

The Why of Cinnaire drives our culture and strategy. At the core of it, is a very simple premise that defines our work here at Cinnaire for the last 25 years and will for the next 25. “Remember, it is about the people.”

Take care,

Mark

P.S. Check out our video!